Spring Fair gives brands direct access to a large audience of retail buyers looking for new products, brands and suppliers. Exhibitors can showcase their ranges, take wholesale orders, develop new retail relationships and generate leads for future sales.
Exhibiting at Spring Fair
Planning to exhibit at Spring Fair? Discover event information, venue details and expert exhibition stand design and build services from Space Only Exhibitions Limited.
Exhibiting at Spring Fair
Spring Fair is one of the UK's leading wholesale retail trade shows, bringing together brands, suppliers and retail buyers across home, gift, fashion, beauty and lifestyle.
The next edition takes place at NEC Birmingham from 7–10 February 2027, providing exhibitors with an opportunity to showcase their products and connect with thousands of retail buyers.
Venue
NEC BirminghamINDUSTRY
Retail, Home, Gift, Fashion, Beauty and LifestyleDates
7–10 February 2027frequency
AnnualEvent website
https://www.springfair.com/exhibitors
1500+
Why Exhibit at Spring Fair?
The show covers a broad range of retail categories, including home, gift, fashion, beauty, lifestyle and everyday products. Its cross-category audience makes it particularly valuable for brands looking to reach retailers beyond their traditional market.
For international brands, Spring Fair also provides an opportunity to enter the UK retail market and connect directly with British retail buyers.
Exhibition Stand Design for Spring Fair
We provide complete exhibition stand design and build services for exhibitors attending Spring Fair.
- Bespoke Exhibition Stands
- Modular Exhibition Stands
- Project Management
- Installation & Breakdown
- Storage, Logistics & More
Our services
Tips for exhibiting at Spring Fair
1. Book Early
Spring Fair attracts more than 1,500 exhibitors, so securing your stand early can give you greater choice over location and stand size.
2. Make Your Products the Focus
Retail buyers need to understand your products quickly. Use clear product displays, strong branding and an organised stand layout to showcase your range effectively.
3. Create an Inviting Stand
Retail is a highly visual industry. Consider open layouts, product demonstrations, shelving, feature displays and hospitality areas to encourage buyers to stop and explore.
4. Arrange Meetings Before the Event
Reach out to existing and potential retail customers before the show and arrange meetings on your stand.
5. Capture Leads Effectively
Have a clear system for recording buyer information, product interests and follow-up actions during the event.
Spring Fair attracts more than 1,500 exhibitors, so securing your stand early can give you greater choice over location and stand size.
2. Make Your Products the Focus
Retail buyers need to understand your products quickly. Use clear product displays, strong branding and an organised stand layout to showcase your range effectively.
3. Create an Inviting Stand
Retail is a highly visual industry. Consider open layouts, product demonstrations, shelving, feature displays and hospitality areas to encourage buyers to stop and explore.
4. Arrange Meetings Before the Event
Reach out to existing and potential retail customers before the show and arrange meetings on your stand.
5. Capture Leads Effectively
Have a clear system for recording buyer information, product interests and follow-up actions during the event.
THE venue
Getting to NEC Birmingham
Spring Fair takes place at NEC Birmingham, one of the UK's largest and most accessible exhibition venues.
The NEC is located next to Birmingham International railway station and Birmingham Airport, with direct access from the M1, M5, M6, M6 Toll, M40 and M42.
For more information about the venue, visit our dedicated venue guide: Exhibiting at NEC Birmingham
By Rail
• Birmingham International Station (directly connected via covered walkway)
By Road
• Direct access from Junction 6 of the M42
• Easy connections to the M6, M5 and M40By Air
• Birmingham Airport: adjacent to the NEC
• Connected via free Air-Rail Link from Birmingham International Station
Event Projects
Our work
Discover the stands we have built in past projects
Frequently Asked Questions
Spring Fair takes place at NEC Birmingham, North Avenue, Marston Green, Birmingham B40 1NT.
Spring Fair attracts retail buyers, independent retailers, department stores, garden centres, eCommerce businesses, wholesalers and other retail professionals.
The event covers home, gift, fashion, beauty, lifestyle and everyday retail products, with 17 show sectors.
Yes. We provide complete exhibition stand design and build services for exhibitors attending Spring Fair.
Request a Stand Design Proposal
If you're exhibiting at Spring Fair, we'd love to help.
Whether you need a bespoke exhibition stand, modular solution or full project management, our team can create a stand that showcases your products and helps you stand out from the competition.